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Technology Today
Make the Most of Holiday Photos w. Face.com  
 
With an average of 101,000 photos in each Facebook user’s social network, how many clicks would it take to caption every one? Face.com today launches Photo Tagger, a program that harnesses the most advanced facial recognition technology to auto-tag photos in seconds. Previously a private alpha, Photo Tagger debuts to the public with an unprecedented Face Alerts system, which notifies users when photos of themselves or their friends are uploaded—even if they are not tagged. A free application, Photo Tagger is available at Face.com.

“Home to billions of images, Facebook is not only the world’s largest social network but also the largest photo sharing site,” said Gil Hirsch, CEO, Face.com. “Face.com recognizes the ever-expanding scope of Facebook and takes it one step further—making photo sharing better, faster and more fun. Photo Tagger connects names to faces and you to your friends.” To date, Face.com has identified over five million people on Facebook.

Face.com developed Photo Tagger as a tagging short-cut: in two clicks, Facebook users can quickly and efficiently tag all of the photos in an album, maximizing sharing capabilities. Once the user selects the album (either their own or a friends’), Photo Tagger utilizes facial recognition algorithms to scan the photos, batch subjects into groups and suggest tags. Confirmed tags are then pushed directly onto Facebook, mirroring its privacy settings, and the result is an album of meticulously tagged photos, despite varying lighting, quality, backgrounds, angles, focus and facial expressions.

Heightening users’ control over their online presence, Photo Tagger also boasts the Face Alerts system. Whereas Facebook currently alerts users when they are tagged in a photo, Face Alerts identify even untagged photos, allowing Facebook users to stay effortlessly up to date.

“With photos now part and parcel to the Facebook experience, consumers have come to expect an increasingly higher standard of service and control,” adds Hirsch. “For Millennials and beyond, Face.com’s Face Alerts provide the unprecedented ability to shape their online identifies and engage their social networks.”

Recently published research, including an academic benchmark by the University of Massachusetts and studies from multiple major conferences jointly conducted with the Face.com team, consistently recognized Face.com algorithms as state-of-the-art, outperformed only by humans. With an emphasis on speed, social experience and control, Photo Tagger identifies faces where other face search programs, including Picasa, fall short.

About Face.com
The first company to establish a social search engine for faces, Face.com launched in March 2009 to produce cutting-edge face recognition software across multiple platforms. Its first public product, Photo Tagger, serves Facebook and its 300 million users, employing the most advanced technologies to improve social media functionality.